I have a few suggestions

1: another area for plots as i feel for a big map there isnt much vacancy with people (and with more plots more players in the server?)

2: More shops
The town has many empty shops which havent been opened here are some ideas:
Boba shop
Bakery/cafe
Clothing store
Makeup store
Daycare
Nail salon
A revamp of the beauty salon
More restaurants

And this suggestion is just a concept but custom npcs

The idea is that we can make custom npcs which can only follow us, wander around the plot or stay still, they can be dressed up like the wardrobe feature and choose their age this would make role-playing more frequent with people and some may not get bored on the game!