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Having some of the best ('Mythic' rarity designs with animations, particle effects around the cosmetic, etc.) looking Cosmetics only being obtainable by doing In-Game Challenges is one of the best ways to keep players engaged in playing the game to reach those goals so that they can flex/show off their very rare Cosmetics that can't be purchased but can only be earned by doing a very difficult challenge.
Hey! Thanks for this suggestion. We've done a lot of work here for launch.
For SPLITGATE: Arena Reloaded, we have added more cosmetics you unlock through gameplay. Mastery camos are now implemented across all weapons so you can show off your proficiency with your favorite guns. We are also adding new Proelium character skins and prestige badges and colored titles into the Career Level track so people can see who has been putting in the time.
We also reworked Proelium into an earnable progression currency. You are no longer required to purchase this currency and will operate as a means to expand your customization through play. You can get it from Challenges, Career Levels, Events and more, then spend it to unlock cosmetic variants for characters and weapons you own or use it in the new Proelium Exchange to pick up new cosmetics.
On top of that, every weapon now has an expanded progression track with new unlockable camos. Weapons can have up to 12 unlockable looks that you earn just by playing and investing your Proelium.