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Reduce XP Challenge Threshold for Battle Pass Tickets
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BLUF: Please consider lowering the XP Challenge threshold from 25k to 10k.
Problem: I've finished my dailies and weeklies. I'm having fun and want to work on the battle pass but current incentive is to stop playing and wait until the Daily refreshes.
Reasoning: It takes about 5 matches to earn 5 tickets. This is not enough to lure players into that "JUST ONE MORE GAME" zen.
Why it is a solution: If the best of the best players cannot break 10k XP per match, it would take at least 2 matches to get the 5 tickets.
THESIS
Many free-to-play (F2P) shooters want to hook players into continuing to play. This is what I'd like to define as "JUST ONE MORE GAME" zen. It is the feeling that a player is making progress while having fun. One could argue that having fun should be incentive enough however F2P games are unique in that they generate revenue from gaining player trust, having players feel they are making progress, and providing an outstanding experience. Splitgate 2 is almost there.
While the Daily challenges are slowly growing in requirements to gain tickets, this is not an actual solution to player retention. Make the easy things too hard and players do not feel the progress. Forcing matches does not generate fun, it creates a repetative daily habit that feels forced. Splitgate 2 does not want this. It wants players to feel joy and challenged and enjoy the game regardless of progress. Increasing Daily requirements past their current levels would create the opposite feeling of fun and progression players seek.
When a player completes their Daily, there is little incentive to play beyond having fun. As a F2P game needs to marry fun with progression to have players feel rewarded beyond a checklist of Daily and Weekly challenges to ensure a healthy playerbase. Review websites will comment on how much fun a game is and how wonderful the mechanics are but that does not make a successful product. Instead players should have a trickle of battlepass progression, character progression, and personal progression drive them to continue playing. When a paid product can no longer be advanced (the battlepass) it discourages further play, especially since character progression is a finite resource (one can max it all out).
Instead, I propose to reduce the XP Challenge from 25,000 for 5 tickets to just 10,000 for 5 tickets. The average player gets about 5,000 per match. This varies between 3.5k to 7.8k. This way a player feels that they are earning towards their purchase every other match, which further pushes players to get that "JUST ONE MORE GAME" zen. Looking at the Challenge XP and seeing 2.3k out of 25K dissuades the average player from continuing to play beyond fun. However lowering this threshold could be the little thing that pushes a player to have another match.
Just as games like World of Warcraft have a "the game gets good at end-game", Splitgate 2 must maintain player retention with their monitization. When at the end of Splitgate 2, when all things are maxed out, when it is just team-vs-team with perfect loadouts and full teams, fun may not be enough to continue play. Perhaps just a little bit of tickets to help get that battlepass maxed out, that little bit of progress to persuade a player to buy their missing battlepass level, that tiny smidge of progress needed to unlock a favored skin; perhaps that could get an endgame player to play just one more game.
DIGRESSION
Breaking from the academia and s***. The truth is, I maxed out the weekly and daily stuff, played for about 2.5 hours and was tempted to play another match but saw the XP Challenge at the beginning and realized it would take about 5 or 6 matches to earn just 5 tickets when I needed about 110 to unlock the next battlepass thing I wanted. So instead I chose to play again tomorrow and not continue today. Made me realize that isn't a healthy habit for 1047 Games to build within their playerbase.
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