Attract new players!

[Pitch & Context]
The game has great gameplay. Lots of subtle differences from other competing products that keep it fun. The low player count however can be a big turn off for prospective new players. A fan of the franchise myself, I'm struggling to convince my friends to try it out. No one wants to invest their time into learning a game that no one is playing. But they don't know what they're missing out on, so let's get the word out there!

[Suggestion(s)]
Referral codes, crossovers, encourage players to leave a review, ads/sponsorships, , content creator partner program & affiliate links, mobilize the community : art/clip competition ? charity event ? (think Helldivers & Save the Children)... whatever it takes to get people talking about the game.