Did you miss a good opportunity to build your subscription players up? Just a suggestion, if you let the subscribers play the paradise portion at a discount or even free, then if nonsubscribers saw it would benefit them to get the premium subscription instead of just getting that game they would go ahead and get premium. Once they started using premium pass they would enjoy the advantages that pass provides within the game. The benefits they don't currently get and perhaps want to keep the pass subscription on a monthly basis. Another thing, make it free for 5 days for non-subscribers and counter that with extra energy to those who already subscribe so they see how it works. Reading the benefits are one thing, being able to access them and see those benefits in action is a totally different thing. Not using it, but understanding that it does work, FOMO could lead to more subscribers. I have nothing to gain from this suggestion, just thinking on a sleepless night.